Top 10 advertising mistakes
Findyourself link directory UPDATES Issue 6, January 2010 |
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FindYourSelf will introduce you the Top 10 advertising mistakes by John D. Kopcial, founder and exec. director of a marketing company in Ohio. “In helping you avoid the same mistakes that a lot of business owners go through when advertising, let me share the top 10 biggest advertising mistakes.” John D. Kopcial |
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Dear FYS Reader!Let me show you the list of the 10 biggest advertising mistakes : |
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1) HEADLINE The headline is the most important part of any ad. The biggest mistake is a bad headline. Go with the one that will grab the reader’s attention. “Biggest Sale Ever” or “We’re the Best ___________,” are a waste of time. You want to grab your reader instantly, convey your message and provoke curiosity. Do these and you are on your way to getting the reader to read the rest of your ad. |
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2) NO OFFER/CRUMMY OFFER The hardest thing any business will ever do is get a new customer. Make a crummy offer/no offer and you will never have a chance. Make your offer as good as you can afford. |
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3) NO DEADLINE Deadlines create fear–fear of missing an offer, sale or opportunity. Unless you push your readers to act, they never will. The shorter the deadline, the better. |
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4) TESTIMONIALS Testimonials are a great way to get instant credibility. What your disinterested 3rd party customers say about you is ten to twenty times more believable than what you say about yourself. If there is only one thing you ever do, use testimonials! Every business should use them. Put them EVERYWHERE-print ads, websites, store walls, radio, TV, sales letters, etc. |
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5) NO GUARANTEE Studies show that the better the guarantee, the more people will buy. If you can’t guarantee your products or services, then find something else to sell. |
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One of the best ads that I have ever read was a plumber’s ad in the Yellow Pages. It looked and read like a news article and stood out from all the others around it. It did not look like everyone else’s. When people needed a plumber right now, whose ad do you think they saw AND read AND called? |
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7) WHAT’S IN IT FOR ME? How many times do you see an ad for a business and all it says is how great the company is, it talks about the owner’s dog and cats, the great customer service, etc? I love animals but what about what the customer wants? Customers ONLY want one thing-”What’s In It For Me?” Stop talking about yourself, focus on what the customer wants and you’ll have better results. |
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8 ) MULTIPLE OBJECTIVES An ad should ONLY have one objective: GETTING A STORE VISIT, A CALL, A SALE, etc. A lot of ad agencies (or the business owner) will try to do more than one thing in an ad. This will ruin your chances for success. Focus on the one objective above and you’ll make more money from your ad. |
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9) NOT TELLING YOUR STORY Customers love a story and they want to hear why you are making the offer that you are making. Kids love a bedtime story, the Bible is full of stories and the readers of your ad want a story, too. |
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10) CUTE ADS Advertisers like cute ads because they think people will remember it. Cute advertising is remembered for being cute, not for selling anything. Studies prove that the type of advertising that sells is emotional, direct response advertising and not cute. |
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Link building for Webmasters!
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Findyourself link directory UPDATES Issue 5, January 2010 |
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Webmasters, online/offline marketers and sales persons should always seek for information : how to increase sales the easy way — by leveraging your existing customers, bringing new visitors to your website (product), increasing sales, etc. FindYourSelf newsletters will always try to help you in that process! |
Dear FindYourSelf Reader! |
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Many people I’ve spoken to recently have repeated the same words: new enquiries are down, because people are wary of starting new projects in the current climate. This is an excellent opportunity for you to increase your focus on sales, and there’s no better customer to sell to than an existing one. With a new prospect, you need to build a relationship, gain their trust, explain the merits of your product or service, prove to them you have the skills and reputation, and that they stand to benefit from what you can offer. Then, you still need to procure that sale — a lengthy process indeed. The current situation about an industry slowdown has me reminiscing about the dot-com crash of 2000-2001. In the aftermath of a serious stock market correction, many people chose to ignore the Web. They were scared of building web sites, and the web industry was seemingly tarred with a brush. Seven years later and times have changed; just about every business has a web site, and the Web plays an integral role in the communication and information gathering of much of the world’s population. As a webmaster, website owner, e-marketer you should take advantage of this fact! FindYourSelf link directory is helping you in that process! Submit your new links, optimize your existing submissions for search engines, refer your friends, customers to your website! Featured links at our web directory are prioritized by better position, including them into our newsletters (in most cases they are EXTREMELY useful), tweeting them at TWITTER and showing them at our BLOG !
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Today’s featured links at FindYourSelf :
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Click the image above to visit the website! |
Created by : dujmovicv D-Sign stands for a freelance programmer and web designer. I’m a professional php coder offering website design, programming (php/mysql driven websites and applications), graphic design (layouts, banners and logos for websites).
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Feel free to contact our members via PM at the link directory. If you’d like to see Your links at the BLOG and in our newsletters, please contact us! |
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Hope to see your stuff soon! |
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Search Engine Optimization with Link Directory
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Findyourself link directory UPDATES Issue 4, January 2010 |
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YOUR link submissions are optimized for SEARCH ENGINES! … FindYourSelf PHP coders have optimized The Link Directory’s stuff pages (the ‘place’ where YOUR advertising links reside) so they are all Search Engine friendly now! |
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Dear FYS Reader!
To own a website today is not a big deal, we all know that! Hundreds of thousands of websites are created each day, and the number of terminated sites is not much lower! To own a VISITED website is a success and that should be the goal of every site owner and webmaster. How many visitors or impressions do you need to say you have a visited website? Well, that depends on your niche -> the theme of your page. Some niches are more popular on the web, other sites (usually very specific ones) have less visitors and impressions. One vital aspect of getting more visitors to your site is making it search engine friendly, or to do the SEO-thing… You ALL know what Google, Yahoo or Bing is… When you want to find a site, product, place or friend, you will use one of those (or a thirs one) search engines! |
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We at FindYourSelf Link Directory believe that Your advertising links ARE important and they should be indexed by those search engines. Therefore we have optimized the code of the pages at which YOUR links reside to be search engine-friendly, so people can find your sites easily! There is an option to insert your main keywords for your site when submitting a new link at the web directory! When describing your advertising link, try to use as many of the inserted keywords as you can! Give a title to your link which describes the best your submission! This way you will have a perfectly optimized link at FindYourSelf! |
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Hope to see your stuff soon! |
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New category icons
Findyourself link directory UPDATES
Issue 3, January 2010
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FindYourSelf is has changed category icons to stylized ones! … by the way, we hope Your New Year’s Eve party was amazing and that you have relaxed a bit these days! We are ready to start new campaigns at FindYourSelf! |
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Let us introduce you a new style of displaying category icons at www.findyourself.wsWe decided to create more stylized icons for displaying your categories. Our registered members can still create their own categories and upload (suggest) their image or photo which they would like to see as an icon for their submitted category. The uploaded image will be taken as a basis for the new stylized icon! |
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We hope You’ll like the category icons and we encourage You to submit or suggest new categories that you would like to see at our portal. Free advertising is still our main service, at Findyourself link directory to every registered member is granted unlimited link submission! We appreciate your feedback. Thank you for reading this article and wish You all the best! |
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Featured Links at Findyourself Blog
Findyourself link directory UPDATES
Issue 2, December 2009
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We started the FindYourSelf BLOG in December, 2009. We hope to deliver all the useful information about the link directory updates, Your link submissions, featured stuff at the new blog. Yeah, that’s true. We will post the featured links at the blog too, so Your payed ADs will appear TWICE (at two portals) for one price! |
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FindYourSelf started its BLOG at http://www.findyourself.ws/blog in December, 2009! |
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Your featured link submissions will appear immediately at the BLOG, available for comments and will be exposed to hundreds of our readers! |
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Today’s featured links at FindYourSelf : |
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Click the image above to visit the website! |
Created by : dsignresponder D-Sign Responder is a FREE online email campaign software that can be used to start your online marketing by follow-up emails or newsletters. It is easy to set up and use, contains built-in form generator, and a complete content management system for creating HTML newsletters online. D-Sign Responder is used by hundreds of members to create and manage their mailing lists. These lists can improve sales, reputation of a business, increase traffic to websites. If used properly, autoresponders can have a huge influence on a company’s policy. |
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Click the image above to visit the website! |
Created by : dujmovicv D-Sign Counter version 1.0 is a small (but powerful) PHP script that uses MySql database support to log clicks on the defined links. It is extremely useful to track clicks on external links : those which point to websites not part of your page (external sites). |
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Feel free to contact our members via PM at the link directory. If you’d like to see Your links at the BLOG and in our newsletters, please contact us! |
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Hope to see your stuff soon, ing. Victor Dujmovic Findyourself founder |
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Findyourself on Twitter!
FindYourSelf is on TWITTER! Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers.
FindYourSelf is available on Twitter from 16/12/2009!
You are welcome to follow our expanding community and FYS will be glad to follow You!
FYS will tweet the most popular links at www.findyourself.ws FURTHERMORE, we will tweet featured links as well!
Websites with useful information, funny and entertaining sites are also welcome at our new directory, so please submit your link and start advertising your website at our categories
FYS is already generating traffic for its sponsors and partners!
Hope to see your stuff soon!
